| Branding Strategies |
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brand carriers strives to introduce many innovative approaches in an effort to place your brand name in front of the customers in a most effective way and in a compelling manner. It is evident that multiple impressions of the brand carry long lasting recall rates.
But, HOW? Is the key.. When it comes to print medium there are many traditional methods like, news paper inserts, Direct Mail, Paper ads. But in these methods there is a great amount of ad wastage as many consumers ignore these ads. Our team constantly researches in finding ways to find various mediums that consumers encounter in life when they are in a most receptive mood, we find ways in which the consumer cannot avoid looking at the advertisements that come their way.
If you want to spread the word out about your business, one of the steps that you need to do is to select the “right medium” where you will advertise and promote your business. While there are many mediums you can use to advertise through, you need to evaluate the following six important questions:
 Where are my target buyers?
What is the best medium to reach them?
What is the level of receptiveness of my advertisement?
How many impressions can I expect for my ad?
Is the medium based on qualitative OR quantitative method?
Do I need mass advertising OR focused local advertising?
Most small business owners think direct-mail; news paper inserts are the best medium to advertise their business. No doubt they reach families in high volumes, But majority consider them as junk mail or paper and throw them out. Hence it is a quantitative approach which has media wastage and has very high CPI. Moreover the numbers of advertisement the customers see are so many that the possibility to get attention is very minimal. And there is a possibility that your competition is also advertising at the same time. |
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Branding |
Advertising
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Designing & Maintenance |
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